Drag-and-Drop Builder: Make it easy for users to create and customize their shopping sites with a drag-and-drop interface.

Responsive Design: Ensure that the sites are mobile-friendly and automatically adjust to different screen sizes.

Product Management: Provide tools for easy product listing, inventory management, and pricing adjustments.

Multiple Payment Gateway Integration: Apart from Paystack and Payfast, consider integrating other popular payment gateways like Stripe, PayPal, and direct bank transfers to cater to a broader audience.

Automated Campaigns: Allow users to set up automated email, SMS, and WhatsApp campaigns triggered by customer behaviors (e.g., abandoned cart reminders, special offers on birthdays).

Social Media Scheduler: Offer a built-in scheduler for posting on platforms like Facebook, Instagram, Twitter, and LinkedIn. Include analytics to track engagement and conversions.

CRM-Driven Recommendations: Use CRM data to personalize marketing messages and product recommendations based on customer preferences and purchase history.

Customer Segmentation: Enable users to segment their customers based on various criteria such as purchase history, geographic location, and engagement level.

Sales Funnel Management: Provide tools to track leads, manage sales pipelines, and automate follow-ups.

Task Automation: Allow users to automate routine tasks like invoicing, order confirmations, and customer feedback collection.

On-the-Go Management: Develop a mobile app that mirrors the CRM’s functionality, allowing users to manage orders, customer interactions, and payments from their phones.

Real-Time Notifications: Push notifications for new orders, customer inquiries, and marketing campaign performance updates.

Mobile Payments: Enable users to process payments directly through the app, making it convenient for businesses that operate on the go.

Smart AI Assistants: Integrate AI to help with customer service (chatbots), product recommendations, and even predictive sales analytics.

Automated Reporting: Generate automatic reports on sales, customer interactions, and marketing campaign effectiveness.

Customizable Plans: Offer tiered subscription plans to cater to different business sizes, from small home businesses to large enterprises.